Nastya Nass — twerk & fitness influencer, US market. A creator-led audience already established across Instagram and YouTube. We built the full ecosystem on top of it: courses, apparel, mobile app, paid traffic, email marketing. In partnership since 2018.
Portfolio benchmarks. Individual partnerships vary.
Nastya came in with a tight niche — twerk fitness — and a real audience on Instagram and YouTube. What she didn't have was a product, a checkout, an app, an ads engine, or a team.
Free content had built awareness. Sponsorships paid for groceries. Anything beyond that — courses, apparel, recurring revenue — was theoretical.
Most "creator businesses" stop here. We didn't.
6 surfaces, shipped in sequence. Each one feeds the next.
Curriculum, methodology, full video production. Launch program & evergreen funnel.
iOS + Android. Daily classes, progress tracking, push retention.
Branded activewear. Sourced, photographed, fulfilled — end to end.
Multi-channel acquisition: Facebook, Google, Pinterest, email and more. In-house team across all of it.
Ad creative production: video, photo, copy. Continuous testing pipeline that feeds the acquisition engine.
Support, community management, accounting, reporting. Weekly business review with Nastya.
GoGuru and Nastya launch as partners. First programs sold directly to her audience — no team, no systems yet. Offline tour classes across the US. Apparel launched in 2020 — produced in-house at our own facility in Kyiv.
Full audit, real curriculum, professional video production, an actual checkout. What had been ad hoc becomes a system.
Built the ads engine and creative pipeline. Scaled to a consistent monthly run-rate. Multi-channel acquisition live.
Native iOS/Android shipped. Apparel production shifted from our own Kyiv facility to outsourced manufacturing.
Operating at durable scale. Focus shifts to retention, LTV, subscription model, international expansion.
We work with a limited number of partners. Applications are reviewed personally.
Let's talk